In partnership with Lillehammer Kino, DX has conducted a case study on how to drive audiences for a romantic comedy, in the era of Blockbusters or lack thereof. Lillehammer Kino's Cinema Director, Clarissa Bergh and DX's head of Marketing…
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The programme is rooted in the belief that gender-balanced leadership in cinema exhibition is imperative for business success, better governance and more equity in the industry.